We collaborated with the polling firm Blue Rose Research to survey 5,660 Americans about their AI usage habits in late 2025.
The relative subscription rates for different tiers of the same product (ChatGPT Plus vs Pro) may not be accurate, given the similar names of the subscriptions and low results. These relative rates also may not align with the publicly available information on revenue and subscription numbers. Additionally, companies may have other sources of AI revenue not accounted for here, such as corporate subscriptions or API usage. Also note that some of subscription plans, including those from Microsoft and Google, bundle together both AI and non-AI services.
This question was asked of the 3,382 participants who said they had used an AI service in the past week.
This question was asked of the 3,382 participants who said they had used an AI service in the past week.
This question was asked of the 3,382 participants who said they had used an AI service in the past week.
This question was asked of the 3,382 participants who said they had used an AI service in the past week.